Fusion Cross-Media believes that all businesses should have the opportunity to create their own success.

There are several areas that we specialize in, based upon our extensive industry knowledge and combined backgrounds. However, our services can be tailored to fit the unique needs of any business or industry.

Our areas of specialty include:

• Insurance and Finance
• Health and Fitness
• Non-profit
• Real Estate
• Health Care
• Education
• Automotive

Strategy
Simple to complex, psychological, economic, trending and adaptive
 

Consulting & Planning

Fusion Cross-Media helps evaluate our client’s projects, objectives and goals with a fresh new perspective. We’re problem-solvers! Economic climate, business trends, sales channels, process efficiency and consumer behaviors; to name a few, all contribute to the success of your business.

This is Fusion Cross-Media’s value-added for your business.

Integrated Marketing

Fusion Cross-Media helps you connect with your target market through multi-channel delivery tactics. Print, e-mail, web, mobile, and social media in any combination are harmoniously used to deliver a genuine integrated solution. Fusion coordinates both inbound and outbound marketing and every channel is tracked utilizing Fusion’s campaign management services.

Campaign Management

Not only does Fusion Cross-Media help you create and launch campaigns, we also manage them for you! Depending on our client’s level of engagement, our services can include custom campaign management portals, on-the-fly reporting, metrics, mid-stream adjustments to functionality, strategy and refinement options.

Analytics and Metrics

Fusion tracks campaign performance & metrics and then evaluates the data to build upon success measures for strategic refinement.

• Track pURL/QR Code visits, abandonment and conversions
• E-mail opens, e-mail click-throughs, banner advertisements
• Contact details and questionnaire answers

Social Media

Fusion integrates social media into our client’s marketing mix with a variety of services.  We develop libriaries of rich content for our clients to use or we can manage the entire process by deploying social media content across multiple social networks for them.  We’ll even listen for posts based on specifc buzzwords to monitor brand management.

Online Portals

Fusion Cross-Media builds custom portals that span beyond traditional web sites.  Single sign-on, web to publish, document management, training, direct mail marketing and client resource interfaces can be built as a tailored solution.

Personal URLS (pURLS) & QR Codes

Also known as pURLS, these personalized web landing pages are increasingly leveraged in today’s marketplace through the use of 1:1 personalized direct marketing and e-mail marketing.  This highly effective strategy is two-fold. A communication with a pURL helps Fusion’s clients to speak to their audience in a personal and relevant manner. Then we facilitate the collection of valuable marketing intelligence from them. QR Codes are a trending technology that work similarly to pURLS. Once a QR Code is scanned by any Internet-enabled smart phone or tablet computer, the respondent is taken to a web page.

Web Site Development

Fusion Cross-Media designs clean, navigable and scalable web sites using robust content management. Although Fusion provides our clients with management and maintenance contracts, our content management allows Fusion’s clients to create their own approval workflow and add updates internally.

• Easy-to-use interface for making changes and updates
• Built within the most popular programming languages for endless scalability
• Social media integration
• No IT requirements

Web to Publish Technologies

Fusion Cross-Media’s web to publish technology is a SaaS based marketing management tool. Organizations are adopting this technology to decrease costs, save time and better manage their brand. Process efficiencies are greatly improved through online proofing & approval work-flows and product submission. Fusion’s web to publish technology is a full-service solution that includes development, hosting, training, management, printing and fulfillment.

Customer Reactivation Programs

Sometimes sales professionals lose touch with customers. Those customers often need someone to be their champion on products and/or services they may have purchased. Fusion Cross-Media helps organizations reconnect with these “orphans” and re-engage them.

Lead Generation Programs

Are you looking for a way to grow your business? Fusion Cross-Media offers years of experience and proven methods to assist you in all aspects of your lead generation efforts.

• Data Capture using targeted online landing pages and forms
• List Acquisition services to obtain high quality leads
• Client Profiling and analysis to better understand who your target audience is, along with predictive modeling to find prospects just like them

Cross-Sell/Up-Sell Programs

Through the use of customer data on a specific product and/or service, Fusion creates variable information to populate communications on cross/up sell initiatives. Imagery, offers and subsequent communications can automatically be triggered based upon customer responses. Customers receive communications tailored to them which increases their effectiveness.

Some of our Cross-Sell/Up-Sell solutions include:

• Data Services, to help you build a database that contains valuable customer information
• Variable Printing, for powerful one-to-one, personalized messaging
• Direct Marketing services, to deliver the right message, to the right customer, at the right time

Customer Retention Programs

It’s a well known fact that 80% of your sales come from 20% of your customers. Since your customers are valuable and your greatest asset, it’s crucial to stay in front of them on a regular basis. Fusion develops customer retention programs with frequent and relevant touches to help nurture and better secure your customer relationships. Fusion Cross-Media will help you keep them loyal and retain customers for the long run.

Event Marketing

With an extensive background in event and tradeshow planning and management, Fusion Cross-Media can help you creatively and strategically add value to your efforts.  Be the presence at the show!